If you're planning to start your own swimwear brand, you should think about working with a private label manufacturer. These companies can provide you with custom swimwear designs and help you market them to your target market. They can help you reach your target audience through traditional print and television advertising as well as online marketing.
Private label swimwear starts with White Label designs, but you'll be able to make substantial edits to them. There are different types of customizations for each style, but each comes with an additional cost.
Private label swimwear is a good middle ground between white label and custom, and is an excellent choice for expanding your product line or tinkering with existing designs. You'll also have a competitive edge over your white label competitors when you choose to go this route.
There are many online directories for private label manufacturers, organized around specific industries. Do a search in these directories using relevant keywords to find companies that specialize in private label swimwear. In addition to online directories, you can also attend trade shows to meet and interact with manufacturers who specialize in private label swimwear.
Private label products typically cost a little more than white label products, but you can customize the design and hardware as well. You can also choose the colors and prints you want. The upside to this option is that you can create your own designs and styles, and you don't have to worry about licensing fees. You also have complete control over your branding and product pricing. Private label products are ideal for businesses with limited budgets.